Hello, I'm Rachel

I transform ideas into real world experiences

I currently lead design for Alexa+ onboarding, feature discovery, and routines. My work helps millions of people have delightful and meaningful interactions with the new GenAI powered Alexa.

Experience

Amazon | 2017 - Present

In roles as a senior designer and design manager I’ve worked across Alexa devices and payment platforms. I currently lead UX and conversational design for Alexa+ and Echo device capabilities including routines, feature discovery, and onboarding. I’ve led UX research, design strategy, innovation workshops, and product launches for a wide variety of Amazon’s products including Amazon Pay, Seller Central, the Alexa App, and Alexa Echo Devices. I manage stakeholder relationships and present for developers, product VPs, partner teams across Amazon, and more. As a design leader I’ve managed a cross-functional team of designers and researchers, contributed to the UX apprentice curriculum, led UX bar raising reviews, and mentored others.

Fisher Creates | 2013 - Present

As an artist and storyteller I aim to inspire people by the extraordinary beauty of natural locations and encourage them to protect these places. I guide a variety of in person watercolor and sketching experiences from one day workshops to multi-day overnight backpacking trips with organizations like Yosemite Conservancy and Seattle School of Visual Arts. I collaborate with select companies to provide illustrations for products that have been sold at stores like West Elm, FireWorks, and Seattle Art Museum.

PitchBook Data | 2016 - 2017

As a senior product designer, I improved the user experience for 74K SaaS users seeking to research financial investment opportunities. I led design initiatives to improve the platform’s UI design system, clarity of visual data, and advanced search capabilities. I contributed to team efficiency through implementing new intake methods, helped maintain a consistent web and app design system, and contributed new design components to PitchBook’s UI library.

Oracle Marketing Cloud | 2014 - 2016

As a designer, I led launches of cross-channel digital marketing experiences for external clients like Verizon, Intuit, REI, and Comcast. I led design and testing of the communications campaign for the national launch of Verizon’s Smart Rewards program. I crafted personalized designs (enrolling over 9 million users and doubling launch targets) and created targeted flows and content based on engagement (reducing churn of high risk accounts and increasing customer spend).

Fenwick Publishing Group | 2012 - 2013

As a designer, I created visual and marketing assets from rebuilding the company web site to printed deliverables. I was responsible for company and client projects including presentations, book layout, app interfaces, and websites.

OSU Memorial Union | 2010 - 2012

As a designer, I was part of a creative studio supporting a diverse range of university clients with multi-channel promotional campaigns. Deliverables included event branding, posters, icon design, websites, social media assets, and illustration.