RACHEL FISHER
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Hello, I'm Rachel

I transform ideas into real world experiences

I currently lead design for Amazon’s Alexa+ onboarding, feature discovery, and routines. My work helps millions of people have delightful and meaningful interactions with the new GenAI powered Alexa.

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Select Design Work

A collection showcasing my design skills and thinking. Full case studies available for interviews.

 

Experience

Amazon | 2017 - Present

In roles as a senior designer and design manager I have worked across Alexa devices and payment platforms. I currently lead UX and conversational voice design for the new gen-AI Alexa+ including routines, feature discovery, and onboarding. I have led UX research, design strategy, innovation workshops, and product launches for a wide variety of Amazon products including Amazon Pay, Seller Central, the Alexa App, Alexa+, and Echo Devices. Relationship building is my core skill, whether it’s manage stakeholder expectations, presenting for developers and VPs, or aligning partner teams across Amazon. As a design leader I managed a cross-functional team of designers and researchers, contributed to developing the company wide UX apprentice curriculum, led UX bar raising reviews, and mentored.

Fisher Creates | 2013 - Present

As an artist and storyteller I aim to inspire people with the extraordinary beauty of nature and encourage them to protect these places. I guide a variety of in person watercolor and sketching experiences from one day workshops to multi-day overnight backpacking trips with organizations like Yosemite Conservancy and Seattle School of Visual Arts. I collaborate with select companies to provide illustrations for products sold at stores like West Elm, FireWorks, and Seattle Art Museum.

PitchBook Data | 2016 - 2017

As a senior product designer, I improved the user experience for 74K SaaS users seeking to research financial investment opportunities. I led design initiatives to improve the platform’s information architecture, UI design consistency, clarity of visual data, and advanced search capabilities. I contributed to team efficiency through implementing new intake methods, helping maintain a consistent web and app design system, and designing new components for PitchBook’s UI library.

Oracle Marketing Cloud | 2014 - 2016

As a designer, I created assets and strategy for cross-channel digital marketing experiences for external clients like Verizon, Intuit, REI, and Comcast. I led design and user testing for the national launch of Verizon’s Smart Rewards program, which enrolled over 9 million users, doubled launch targets, increased consumer spend, and reduced churn of high risk accounts.

Fenwick Publishing Group | 2012 - 2013

As a designer, I created visual and marketing assets including redesigning the company web site and print design deliverables. I was responsible for company and client projects including presentations, printed book layouts, app interfaces, and websites.

OSU Memorial Union | 2010 - 2012

As a designer, I was part of a creative studio supporting a diverse range of university clients with multi-channel promotional campaigns. Deliverables included event branding, posters, icon design, websites, social media assets, and illustrations.

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 But wait, there’s more…

I’d love to share project details and stories that can’t fit on this page. Want to hear how I discovered Alexa couldn’t count very well? Or hear how I guided a team efficiently after our wilderness retreat got stuck in an alpine thunderstorm?

Say hello and we’ll keep the conversation going